Refining Luna's visual identity

Luna Ring & Band is a wearable health tech brand that tracks sleep, activity, and recovery through advanced biomarker sensing, delivering AI-powered insights with no subscription fees. I refined the full visual identity end to end: logo, typography, and art direction, extended across the website, swag, and printed materials. The overall visual direction was rebuilt from the ground up, new color palette, graphic elements, and image style, giving the brand a more cohesive, distinct presence across every touchpoint.